VR GAMES, A NEW BONFIRE LIT
Before knowing how VR game marketing works, it’s important to know some background of VR games. Since Nintendo Virtual Boy, we have made an incredible progress towards HTC vive, Oculus Rift and Playstation VR, and the number of VR games published every day is steadily increasing. There are many types of VR games that have come out, and will come out in the future. The VR game market scene is more lively than ever. It’s shown that by 2020 the VR and AR market’s economic impact will be around $29.5 billion, and around 82 million VR headsets sold. It’s predicted that the combined software & hardware from Sony, Oculus, HTC, and others will reach around 5.1 million units in 2018. It’s incredible how fast the VR market is growing. From games that spun out from popular TV shows like Rick n Morty:Virtual Rick-ality, to fun and intriguing casual games like Cave digger, made by VRKiwi, and simulation games such as EuroTruck simulator.
So how do I market my VR game?
VR game market scene is lively, but it also means it’s competitive, and it’s hard to shine. When it comes to indie game development, one thing a lot of developers tend to brush off is marketing efforts. Without marketing, new games are most likely to be clouded by tens of other indie games in the market that’s going to launch soon, or was launched at the same time. Marketing makes games known to the public. It’s like a good soil for a plant. Without good soil, the plant will dry up without nutrients and fall sick. But if the soil is good, the plant will prosper and bear multiple fruits. In this section, we will tell you how to market VR games.
Or if you want some professional help, contact us in our website! Kuvion is a digital marketing agency specialising in game marketing.
SPECIFY YOUR AUDIENCE
In all marketing, knowing your product and people who will buy them are important. A simple “people with VR headsets” aren’t going to be enough. You need to specify which genre your product is (be casual, horror, strategy, shooting), and if it will appeal to the players in that group. Ask yourself, why would people pick this game up and play it? Why would they be intrigued by it? Will they be intrigued by the description and logo?
MAKE A COMMUNITY
MAKE A WEBSITE
Creating an official website can be an intimidating idea. It can be often tedious and time consuming. A good website, even more. However the potential of having the official website is almost immeasurable. Making a website is vital. Imagine a hub in a game, where you come time to time to upgrade your character. Same as in game hub, your website will be your online hub that you will be able to be in control 100% of the time. All the news, blogs, and update patch notes or upcoming events can be posted there, and people will fluctuate from various online communities.
There are various methods of making a website. Currently, Kuvion uses WordPress and various other plugins to make our website and our customer’s website better and chic. WordPress is one of the most flexible website making tools, meaning it’s easy to learn, but complex enough to make appropriate customisations.
Always link your social media accounts to your website. Never underestimate linking between your pages and social media accounts. Not only do the people who visit your website can explore more around different source of informations, they can also follow and share your posts which will enlarge your online presence.
GIVE OUT LAUNCH KEYS
“Why give out free keys to people when they can just buy it from us?”
It’s a valid question, but not a valid mindset as a marketer and an investor.
Sending out free keys to influencers in YouTube or Twitch to play your game is essential. People won’t know much about your game if you don’t show it. How much new indie games have you learned by watching YouTube videos and Twitch streamers?
By letting multiple content creators play your game it will make the title gain traction, and at one point of the time, the traction will be so considerable you won’t need to give any more keys, since they will be playing it themselves.
Leveling up your reach with Kuvion.
Advertising is hard even when you know how to do it. It’s truly easier said than done. Many VR game developers experience same problem over and over again even if they know how to do it. Often times, it’s due to time and energy. If there isn’t a dedicated marketing team, there isn’t simply enough time to focus on marketing.
That’s why we, at Kuvion are dedicated to helping indie developers market their games and expose it to the public. We welcome developers who wants help marketing and exposing of their games. We know what exactly to do when it comes to marketing games and making it known. We are easy going, professional, able marketing & website developing team from the coolest part of North, Finland.
There are no games that are successful without marketing.
Hope you guys enjoyed the post, have a good one!